Toyota consistently leads Australia in resale value retention. This guide covers what the most popular Toyota models are actually worth in the current market and what affects your Toyota's price.
Toyota is Australia's best-selling vehicle brand for good reason. Reliability data from motoring bodies consistently places Toyota at or near the top, and this reputation directly translates to resale value.
A Toyota holds its value for several interconnected reasons:
As a result, Toyota models typically retain 45–60% of their original value after five years, compared to the industry average of 35–45%.
The HiLux is Australia's best-selling vehicle overall and commands exceptional resale values:
HiLux retains value better than any other ute in Australia. Demand from tradespeople, farmers, and recreational 4WD users keeps the used market consistently strong. White HiLuxes are the most liquid, followed by silver and grey.
The RAV4 — particularly the Hybrid variant — has become one of the most sought-after used vehicles in Australia:
RAV4 Hybrid models hold value particularly well — the combination of Toyota's reliability reputation and hybrid fuel savings makes these vehicles extremely desirable in the used market.
The LandCruiser — particularly the 200 Series and 300 Series — holds value like almost no other vehicle on Earth. Premium models have at times sold for more secondhand than their new price due to supply shortages:
If you are selling a LandCruiser, the market is extremely strong. Get an enquiry in with Sold Fast and expect a genuinely competitive offer.
Toyota's passenger cars hold value well relative to other brands, even as SUVs dominate the market:
Camry Hybrid models retain value better than the petrol equivalents as buyers factor in fuel savings.
Toyota consistently tops Australian resale value studies. For pure resale value retention, the Toyota HiLux and LandCruiser are in a class of their own. The RAV4 Hybrid is also exceptional for its segment.
A new Toyota RAV4 typically depreciates around 12–15% in the first year and 8–12% per year subsequently. After five years, most RAV4s retain around 50–60% of their original value — significantly above the segment average.
Yes, meaningfully. White is by far the most liquid colour in Australia and attracts the broadest buyer pool. For HiLux and work vehicles especially, white is almost always the best resale colour. Pearl white or silver are also very strong. Unusual colours (bright red, yellow, dark green) attract a narrower buyer pool and can extend selling time.
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